A website is a public application that usually targets any number of users. If you’re building a website, you want to make sure you build something that is likeable and usable. How do you know if you have a well-built web design? It takes a combination of many factors to complete a website, and the combinations vary widely according to the specific needs of a particular business. Every website is different, but there are many common elements and features of a good business website. Without these, visitors often become frustrated and leave the site long before they purchase a product or achieve the desired goal.
A MOBILE FRIENDLY INTERFACE
With more than 60% of Internet users now using a mobile device such as a tablet or smartphone, it’s now absolutely critical your website works seamlessly across all devices. All good website designers will be able to provide a quote to include this feature in your new website design or convert your current design so it is mobile friendly.
On a side note. Mobile friendly does not mean that your website can merely be accessed or seen on a mobile device. It’s about whether the design was built for use and navigation on these mobile devices. Not sure if your website is mobile friendly? Use this Google mobile-friendly test to find out.
A SECURE SSL CERTIFICATE
If you’re selling products online or customers are handing over personal data, you must have an SSL certificate which makes your website secure. This prevents criminals from accessing customers personal data such as credit card information or addresses. These days Google requires that all websites have SSL installed.
A DESCRIPTIVE ABOUT US PAGE
I recently dedicated a whole article talking about the process of transforming your about page and there’s a good reason for it! The about page is vital to setting the tone of your business website. It should provide a more personalized look at your company and also help build trust with your visitors.
A CLEAR CALL TO ACTION
All too often business websites make it difficult for visitors to reach the goal you’ve laid out so clearly in your head. Do you want them to sign up to your mailing list? Purchase a product? Contact you? Request a callback? More importantly, what do your visitors want to do when they arrive on your website? There are lots of potential website goals, but whatever yours is, you must make the call to action to achieve this goal clear and simple.
A CLEAR CONTACT PAGE
It’s difficult to cover all your customers’ questions on one website, and sometimes, it’s often better to leave some questions unanswered in order to prompt leads to contact you. Having an easily accessible contact page with a form rather than an email address will ensure your visitors can always get in touch when they need to. A contact page is definitely one of the most critical features of a good business website.
Having issues with Technology? Download our E-book on Business Challenges & Techs that Solve Them