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How to get a review from your client to put on your website

To say that customer reviews are powerful is an understatement. A few sentences in a review can have more influence on consumers than an entire website. A difference of one star—or even a half-star—can be all it takes for a client to choose a competitor over you.

Chances are, you can already attest to the power of customer reviews from your own shopping experiences. Think about the number of times you’ve been on the fence about making a purchase and only followed through because other customers’ glowing Google reviews gave you the confidence to do so. Or maybe you were never on the fence at all, because you knew exactly what you wanted to buy because you heard great things about it from someone you know.

Putting your reviews on your site boosts your SEO and builds credibility with potential customers who land there.

There are several ways through which you can get reviews from your clients. Below are some ways:

How to ask customers for reviews
There are just as many ways to ask customers for reviews as there are communication mediums within your business and marketing efforts. These include:

  • In person: Asking for a review in person can be intimidating, but it is the most effective approach. If the opportunity presents itself, seize it!. A simple “How was your experience in our store/service today?” can help achieve that.
  • Over the phone (or via text): If you own or operate a business that is customer support-heavy, you and your employees can find plenty of opportunities to ask clients for reviews over the phone. But choose who you’re asking wisely. If you’ve just helped a client through a long or difficult problem, it’s probably not best to ask them for a review. However, if you have a self-proclaimed satisfied customer (ideally if they express gratitude for your help), this is a great time to ask for a review.
  • Through your website (ideally, a reviews page): A reviews landing page can be created on your website wherein clients fill in their reviews and the reviews are sent to you automatically via emails.
  • Via email (email blast, personal email, company email, email signatures): Using email to ask for reviews is a solid approach for businesses. First of all, it’s still a great channel for communicating with your customers: 91% of consumers open their email on a daily basis, and 58% of consumers check their email before doing anything else online. Second, you can include the link to the review platform right in the email and even test out different formats and language. Here are three approaches and examples of using email to ask customers for reviews.
  • Via social media (direct message or post): Using social media to get reviews has proven helpful over the years as you can easily post a picture of your product or services and ask customers who have had experience with the product or services to leave a review in the comment section or they can send you a Dm.

Other methods include:

  • Via thank you pages
  • On receipts/invoices

So what is the best way to ask customers for reviews?
There are many ways to ask for reviews, but the most effective method and/or platform will be different for each business. As mentioned above, your best bet is to have a few strategies in place at once, and to experiment within particular methods to find out which one(s) work best for you! Just remember these key takeaways:

  • Reviews aren’t selfish; they empower your customers to help other consumers make smart and confident decisions.
  • Be genuine and don’t force it.
  • Make it as easy as possible for the customer to leave a review (including using short, easy-to-remember links for printed materials).
  • Remember that customers are willing to leave reviews.
  • Respond to reviews, good and bad!

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