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The big deal about data: how you can use it to create a better customer experience

Data is essentially the plain facts and statistics collected during the operations of a business. They can be used to enhance business activities, while data itself may not be very useful until it is interpreted, it is still crucial in business as it gives you a competitive edge.

 Businesses are to convert data to information and finally use them as insights as efficiently as possible. Customer data are metrics that relate to customer interaction. It can be the number of jobs done for them, the number of inquiries, the income received, the expenses incurred, etc. In order to know about our interactions with the customer, we need data.

Customer data helps you understand every stage of the customers’ journey from the identifying stage to the purchasing stage. Here are ways that you can use data to improve the customer’s experience.

1.  Define customer needs and preferences

An understanding of customer problems, pain-points, and expectations come from a thoughtful analysis of customer behaviour, and survey which may be found in user testimonials, social networks, purchasing history, duration of customer interaction with your company, lifetime value, results of polls and surveys. Information from all these can help you create solutions tailored to your customer’s problems.

2. Use data to deliver targeted messages

Data is crucial for delivering targeted messages and improving marketing campaigns. Information from data allows you to send targeted messages to your customers. For example, companies may use such information to send push messages about sales events, shares, gifts, and discounts in the stores, thus motivating customers to make purchases. The personalization is ensured with what is already known about the customer. It could also help you know how to retarget your customers and turn them into repetitive customers.

3. Use data to respond faster

Knowing your customers so well and knowing the problems they are likely to encounter helps you put in place answers and solutions for them. For example, you set up a list of solutions before your customers are able to talk to you one on one.

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